Design project work in support of industry leading games developer owned by Sega. Creation of recruitment materials and brand development applied to environments, printed material and merchandise.
We delivered a brand guidelines document covering logo suite usage, colour palette, fonts and application examples, workspace branding for Reception areas, recruitment prospectus, staff card and a recruitment folder.
workplace branding
the challenge
To bring the new corporate identity into the working environment: the studio, offices, lobby areas and reception to reflect and inspire the brand. Creating a more recognisable and unique space for the company’s employees and visitors.
deliverables
Interior concepts, visualisation, artwork, contractor partners, implementation supervision.
prospectus design
the challenge
To design and produce a recruitment brochure for prospective employees, incorporating the new brand identity and evolving company culture in a period of rapid growth.
deliverables
Design concepts, artwork, retouch & print management.
Staff card
the challenge
To design and source an interesting “loot” card for all staff to use for discounts, memberships and identification. Design features a brushed stainless steel finish with etched logo and issue number and a “Staff” piercing.
Folder design
the challenge
To design and print a staff folder for containing new employees information pack. Design features a matt laination to both sides, business card holder and 5mm gusset.
client comment
“I love them, everybody loves them, they’re so tactile!” Emma Smith
