Ongoing work in close collaboration with IMG and specialist contractors on a variety of sport-related projects. To plan, design, schedule, manage, commission and approve all aspects of the design process from concept to completion, with attention to detail and a thorough understanding of the customer journey and the brand experience.

 

TennisBalls

Tennis – Large format graphics

Good Egg designed and managed the installation of new signage and large scale poster art. We also installed large format advertising in the form of pillar graphics to wrap architectural features within the retail spaces.

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TennisBalls

Tennis – Retail interior

We redesigned the interior and managed the fit-out and lighting design of a year-round museum reception and shop. We maximised the existing space to better serve and promote the museum and site tours whilst providing a first class retail experience through the re-design of fixtures and fittings, graphics, lighting (in collaboration with Paul Nulty Lighting Design) and refreshed existing shop fittings to maintain the high standards of the client’s brand.

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TennisBalls

Golf – Event merchandising

We worked collaboratively within a wider team on the re-design and fit-out of a large shop within a tented village for a annual golfing event. We provided conceptual layout and aesthetic designs, customer journey, bespoke fixture design, wayfinding and promotional graphics. We produced plans, 3D models and shop fitting schedules for easy design management and handover.

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TennisBalls

Tennis – Retail re-design

We worked collaboratively on the redesign and fit-out of a large retail space for an annual sporting event. We created a complete interior re-fit scheme, customer journey, graphics, wayfinding, point of sale and bespoke fixtures and fittings. We managed the tendering of the shop fitting contract and provided onsite supervision and management of the approvals process. We continue to provide ongoing support and design advice for further developments to the retail interior.

Please ask us if you would like to know more about this work.