Cycling it seems is everywhere. And about time too. Of course it’s always been everywhere but now, in 2014 it’s a new kind of everywhere. More than on the roads, more than in the shops, more than on the sports news, more than in the magazine aisle, and definitely more than in your garage. Cycling finally seems to be getting the recognition and celebration it deserves.
And as a consequence, designers from all industries are getting involved to produce exciting work in everything from clothes and helmets to journals and retail interiors. Ever changing technology plays a key part in enabling the ‘go faster’ requirement of many a cyclist. There is a continuous search for scientists and designers to find the optimum material and design for the super light bike frame that will trump the current success of Carbon Fibre and Titanium frames.
Wearing a cycling helmet in pro cycling wasn’t even a legal requirement until 2003 and now 11 years later, helmets are being designed as a priority to provide the rider with an aerodynamic advantage rather than just meeting the legalise.
For the more cultured cyclist, cool places like Rapha’s cycling club can be found in London and other international destinations. Designed like a Paul Smith collection, the club with its adjoining club café, is a piece of art itself. Designed to suit, the café is also a popular hang out for holding events such as book launches, film screenings and exhibitions.
Given that since the 2012 Olympics the UK government are taking our health seriously, it seems if you want to take up a more active lifestyle you have no more excuses. Cycling is just one of your options but getting back into or just starting a Sport is part of a major culture shift. And as a designer, a whole new world has opened up to help encourage those who have an eye for the aesthetic and a need for speed.
Just incase we need further proof (and an alternative from Rapha) here is a website dedicated to ‘the best of bike culture – it’s art, design, photography, style and heritage’ cyclelove.net