Working with a new set of brand guidelines to create materials that reflected the brand’s vision, mission and values. Ensuring that any new designs were sympathetic to the existing branding and conformed to the new guidelines.
interior branding
the challenge
To brand a large interior work space, exploring possibilities within the new guidelines and producing a coherent scheme which reflects and showcases the council’s vision, mission and values.
client comment
“We’ve had lots of positive feedback, it’s great. The use of the new blue tone adds real quality to the brand” – Alison Turner,
Communications Manager
brand guidelines
the challenge
Update of brand guidelines document to include usage guidelines, sample graphics, recommended fonts and tiered colour palette allowing more flexibility, suitable for all brand touchpoints.
deliverables
Editing and management of the brand guidelines master document and inclusion of additional recommended pages.
