Creating a complete brand identity for a new online professional services brand covering all types of Intellectual Property (IP) protection. Helping to establish a new and transparent approach to IP targeted at inventors and SME’s.

We delivered a fully developed website, brand guidelines covering visual identity, brand personality and tone of voice, marketing materials, campaigns and an explainer video.

the explainer video – in colaboration with Phink.tv

the challenge

To storyboard an explainer video for viral advertising and marketing purposes, then design and create relevant supporting graphics and images, write voice over script, help to direct and produce alongside phink and upload to relevant media.

client comment

“That’s amazing, I love it” – Matthew Hives, MD One Stop IP

e-marketing

onestop-ip1

the challenge

To design and create a set of email campaigns that target various audiences and is diarised to coincide with set scheduling. Good Egg then provided management and analysis with recommendations and feedback provided.

website

the challenge

Design and build of extensive website, including a members log in, innovation awards and case studies, innovation zone with ideas rating app, inventors flow chart to help IP beginners, navigation dial allowing access client specific IP information. To integrate design and branding with the Salesforce platform creating a seemless transition between the website and customer accessible portal in the cloud.

deliverables

A sophisticated and intelligent site that uses both e-commerce and Salesforce platforms as well as custom coded navigation, tools and features.