Creating full identity for origami craft activities and story books. Illustrating a large archive of characters and branding them to suit their target markets. Design and layout of marketing materials and products with ongoing illustration, design and liaison of all new projects and collaborations.

We delivered origami characters, book design and layout and packaging options.

notonthehighstreet product development



the challenge

To develop and package the popagami characters into a marketable activities pack to be sold worldwide through


A range of 6 themed craft packs, print and packaging, dispatch process and management.


McDonalds’ tray liner


the challenge

To design the iconic McDonalds’ tray liner featuring the Popagami brand and products. Design included an introduction to Popagami, cutout origami character and folding instructions.


A design concept to be pitched to McDonalds’ marketing agent.


WWF origami animals


the challenge

To illustrate and layout a selection of endangered species into a set origami template, ensuring all features are placed correctly so that when inflated into 3D origami characters, the animals look as realistic as possible.


A set of designs that accurately represent each of the chosen endangered species, branded and artworked for WWF


origami activities book and translations


the challenge

Design, illustrate and layout a book containing some of the best loved origami characters to be sold nationwide as well as being used for high profile award ceremony promotional goody bags. Creating a set of bespoke folding instructions as well as art directing product photography for use throughout the book. Re-formatting for translated version and e-books.


Design concepts, artwork, retouch & print management.